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Fuel stations at many of our United Supermarkets, Market Street and Amigos United locations began taking on a new look March 1 as the company introduced its own brand of fuel, United Express Fuel, at 19 fuel stations.

Chris Bridgford, director of fuel operations for United, said the company's decision to introduce its own fuel aligns with United's corporate values.

"Launching our own branded fuel program is a natural progression of our core philosophy of providing our guests the highest quality, value and service possible," Bridgford said. "Our guests expected United Supermarkets to offer the highest quality products – with United Express Fuels we'll continue to honor that commitment with fuel products that are the highest possible quality – truly unsurpassed and 100 percent guaranteed."

The conversion to United Express Fuel began March 1 with stores in the Lubbock area before moving to stores in the Amarillo area. The conversion is expected to be complete April 1.

FAQ

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Why did United decide to switch fuel brands?

Launching our own proprietary branded fuel program is a natural progression of our core philosophy of providing our Guests with the highest quality products at the best possible value. The United Supermarkets brand means quality – just as it has for 94 years. We're simply extending our commitment to quality and value to the fuel pump.

Is the new United Express Fuel any different from the company's previous gas product?

Our Guests expected United Supermarkets to offer the highest quality products – with United Express Fuel we'll continue to honor that commitment with fuel products that are of the highest possible quality – truly unsurpassed and 100 percent guaranteed.

How many United locations offer United Express Fuel?

19 West Texas Fuel Centers will be branded with our United Express Fuel banner.

Where does your gasoline supply come from?

Just as we do today, our gasoline products will continue to come from major domestic refiners that operate in our local areas. That's right, our petroleum products are refined and produced right here in West Texas and on the South Plains.

How do you ensure the quality of United Express Fuel?

Our products are subject to rigorous testing to ensure they far exceed governmental standards for detergent-cleansing properties that help clean your engine and simultaneously reduce emissions as well as auto manufacturer requirements. Also, we use state-of-the-art systems and equipment to deliver, store and dispense our gasoline. Our controlled environment underground storage is electronically monitored by advanced fuel level systems 24 hours a day, 365 days a year to protect the quality or our gasoline as well as the environment.

When will United Express Fuel be available at my United location?

We'll begin rebranding all sites March 1 and expect all work to be complete at all sites before March 31.

Do you offer a fleet card for businesses?

Yes. United Express Fuel will also will offer a fleet card to businesses interested in tailoring a fuel procurement program to meet their specific needs.

Will my old consumer or fleet card still be honored at United Express Fuel locations?

Conoco Phillips' fleet cards will no longer be honored, so please pick up one of the United Express Fuel Fleet brochures/applications available at the site to get your new card going.